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Question:

What exactly do each of the Columns of a Drill Down Report signify?

Reply

• Category Count - Displays the number of categories a user has visited, or the number of categories included within a given site.
• IP Count - Displays the total number of unique IP addresses that generated traffic.
• User Count - Displays the number of individuals who have visited a specific site or category.
• Site Count - Displays the number of sites a user has visited, or the number of sites in a category what have been visited. This figure is based on the root name of the site. For example, if a user visits www.espn.com, www.msn.com, and www.foxsports.com, that user will have visited three pages. If that same user additionally visits www.espn.com/scores, the total number of sites visited would still count as three—and not as four—because the latter page is on the original ESPN site that was already counted.
• Page Count - Displays the total number of pages visited. A user may visit only one site, but visit 20 pages on that site. If a user visits a page with pop-up ads, these items would add to the page count. If a page has banner ads that link to other pages, these items also would factor into the page count. In categories that use a lot of pop-up ads—porn, gambling, and other related sites—the page count usually exceeds the number of objects per page. By clicking the arrow to the right of any record in this column, the custom report (or Detail Report) view displays data for all pages visited, including hyperlinks to those pages. In the custom report view, you have the option to include Information columns for Category, User, IP, Site, Content Type, Blocked content, and Content criteria by clicking the corresponding checkboxes.
• Object Count - Displays the number of objects on a Web page. All images, graphics, multimedia items, and text items count as objects. The number of objects on a page is generally higher than the number of pages a user visits.
  However, if an advertisement or banner ad (an object on the page) is actually a page from another site, this item would not be classified as an object but as a page, since it comes from a different server. By clicking the arrow to the right of any record in this column, the custom report (or Detail Report) view displays data for all objects accessed, including hyperlinks to those objects. In the custom report view, you have the option to include Information columns for Category, User, IP, Site, Content Type, Blocked content, and Content criteria by clicking the corresponding checkboxes.
• Time - Displays the amount of time a user spent at a given site. Each page detected by a user’s machine adds to the count. This is not an actual respresent the actual time a user spent on the website (as there is no state information in TCP), but a proprietary algorithm that estimates how much time was spent on the website. For full details on this, please refer to the knowledge base entry corresponding to Time Count Algorithm.
• Hit Count - Displays the sum of the Page count and Object count.
• Blocked Count - Displays the total number of blocked hits.

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